WE’RE
VELOCITY JUICE
WE AREN’T JUST A FUNDING SOLUTION, WE’RE A NETWORK OF FOUNDERS AND EXPERTS WHO APPRECIATE THE CHALLENGES OF SCALING AN ECOMMERCE BUSINESS.
WHAT MAKES
JUICE DIFFERENT?
ZERO EQUITY DILUTION
We appreciate giving away equity is one of the most expensive ways to raise finance, which is why we offer a no-equity dilution business funding solution. This means you get to keep more of your business, and you receive flexible scale up funding to achieve your goals faster.
QUICK-OFFER RESPONSE
Raising capital takes you away from your eCommerce business and can take months of meetings and admin. Because of this, we make it easy for the right types of businesses to access funding. Simply apply online and receive an offer within 24 hours.
FLEXIBLE START-UP & SCALE-UP FUNDING
We offer eCommerce funding to suit the size of your company and ambitions (from £100k to £8m), plus a credit line that grows as you do (up to 10x monthly revenues). That means as your business and marketing needs adapt, your finance solution can too.
MARKETING EXPERTISE
We understand the impact that paid, CRM, content and other marketing activities can have on your bottom line. Because of this, if your team is small or stretched, we can help accelerate your marketing efforts through our in-house eCommerce experts and network.
NETWORK OF EXPERTS
Working with us means being part of a community of founders and experts, many of whom have scaled and exited their own eCommerce businesses. Whatever your business challenge is, we can connect you with the right people to help.
WE ARE NOT JUST FOUNDER-FRIENDLY,
WE ARE FOUNDERS
WE ARE PROUD TO HAVE BUILT
AN EXCEPTIONAL AND DIVERSE TEAM
Rajeev Saxena
Co-Founder & CEO
Rajeev Saxena began his career in advertising and has worked for TBWA, Leo Burnett and HHCL. Formerly the Marketing Director of Red Bull Energy Drink, UK & Ireland, he completed an MBA at the Institute for Management Development (IMD) in Lausanne. Rajeev is the Chief Executive Officer of Velocity Capital Advisors Limited a SEIS and EIS Fund.
Thomas Lindup
Co-Founder & COO
Tom focusses on operational performance of Velocity Juice and is a member of Velocity Juice's Credit Committee. Tom is also a director and COO of Velocity Capital. Prior to co-founding Velocity Juice Tom was the Managing Director of a company he took public and trained and practiced as a corporate finance lawyer. In his spare time Tom loves to travel, watch sports and cook.
Rahim Hirani
CTO
Rahim has spent his career working in enterprise software development and consulting. He has engaged in projects for numerous blue chips and government department including BP, Accenture, HMRC, Lloyds TSB Registrars, FICORA (Finnish Government), Beazley and Royal Sun Alliance. Rahim co-founded Damson Cloud over a decade ago, helping organisations such as Zoopla, Shazam and uSwitch transition their workloads to the Cloud. In his spare time, Rahim loves to immerse himself in all things Sci-Fi.
Katherine Chan
CFO
Katherine has spent much of her career to date across multiple business lines in banking. She has worked across risk management and finance divisions at HSBC, Deutsche Bank, Nomura and Commerzbank. Katherine has set up the risk and reporting framework for Velocity Juice, helping SMEs access the growth capital they need whilst managing the risk appetite of the business. Outside of work, she'll likely be travelling to a far flung destination or otherwise be planning her next trip.
Flavia Richardson
Chief Commercial Officer
Flavia has joined the team at Juice Ventures as its Chief Commercial Officer, leading on the market development and partnerships. She started her career in venture capital over nine years ago and worked within the investment teams at P&O’s investment arm, London Co-Investment Fund, and Beacon Capital. Flavia spent the last two years and a half at Silicon Valley Bank as Vice-President in the Early-Stage Practice, working with some of the most exciting technology companies in technology. Flavia is a qualified solicitor by background, working on becoming a chartered accountant with ACCA, with a passion for innovation and entrepreneurship.
James Gibson
Head of Growth
James uses his years of experience to help Juice portfolio companies to both maximise the performance of their user acquisition efforts and navigate the digital marketing ecosystem. He is also a member of Velocity Juice's Credit Committee. Prior to joining Velocity Juice, James held senior digital marketing roles at an international gaming company and also a fintech scale-up. Outside of work, James is very much focussed on his family whilst also running and playing football.
Kyle Soulsby
Business Development Manager
Kyle has over a decade of experience in Financial Services. He started as an Independent Financial Adviser (IFA) in Canada before returning home to the UK. He went on to lead and build out the sales effort for a start-up, alternative property investment platform, responsible for £34.5m of £145m AUM. Spent 2.5 years at Octopus Investments before focusing in on Venture Capital (Equity and Debt). Outside of work Kyle plays hockey for Henley, helps operates a small, family Olympic weights business, and can often be found with his head in a good fiction novel.
THE TALENTED AND DIVERSE TEAM YOU GET TO WORK WITH WHEN YOU’RE FUNDED BY JUICE
Fraser Duncan
NED
Fraser Duncan joined Nomura’s Principal Finance Group in 1997 as Portfolio Finance Director, managing the group’s spin-out to Terra Firma Capital Partners. After leaving Terra Firma in 2009, Fraser has since co-founded restaurant and drinks businesses and has active investments in a number of subscription-based online start-ups.
Delilah Saxena
Business Development Executive
Delilah predominantly works on the marketing for Juice itself as well as being on the search for ambitious D2C businesses that would benefit from Velocity Juice's transformative funding products. Prior to this, she was the Marketing Manager for many other digital businesses (ecommerce, property, gaming). In her spare time, she loves to DJ, and spend time with family and friends.
Marco Baccanello
NED
Marco Baccanello started his career with PWC in London before postings to South Africa and Silicon Valley. Marco then embarked on an entrepreneurial career, advising, and managing a number of businesses with a focus on early-stage financing needs and growth strategy. More recently, Marco initiated the launch of Play Ignite, a lending platform for mobile games.
Rajeev Saxena
Co-founder & CEO
Rajeev Saxena began his career in advertising and has worked for TBWA, Leo Burnett and HHCL. Formerly the Marketing Director of Red Bull Energy Drink, UK & Ireland, he completed an MBA at the Institute for Management Development (IMD) in Lausanne. Rajeev is the Chief Executive Officer of Velocity Capital Advisors Limited a SEIS and EIS Fund.
Thomas Lindup
Co-founder & COO
Tom focusses on operational performance of Velocity Juice and is a member of Velocity Juice's Credit Committee. Tom is also a director and COO of Velocity Capital. Prior to co-founding Velocity Juice Tom was the Managing Director of a company he took public and trained and practiced as a corporate finance lawyer. In his spare time Tom loves to travel, watch sports and cook.
Rahim
CTO
Rahim has spent his career working in enterprise software development and consulting. He has engaged in projects for numerous blue chips and government department including BP, Accenture, HMRC, Lloyds TSB Registrars, FICORA (Finnish Government), Beazley and Royal Sun Alliance. Rahim co-founded Damson Cloud over a decade ago, helping organisations such as Zoopla, Shazam and uSwitch transition their workloads to the Cloud. In his spare time, Rahim loves to immerse himself in all things Sci-Fi.
Katherine Chan
CFO
Katherine is a CPA accountant who was formerly Director at Commerzbank, managing a portfolio of UK and international Corporates, specialising in Structured Finance transactions. Previously, Katherine has worked across Risk and Finance functions at investment banks including Deutsche Bank, Nomura, Dresdner Kleinwort and HSBC. Katherine looks after all manner of Finance and Risk matters at Juice Ventures.
Flavia Richardson
Chief Commercial Officer
Flavia has joined the team at Juice Ventures as its Chief Commercial Officer, leading on the market development and partnerships. She started her career in venture capital over nine years ago and worked within the investment teams at P&O’s investment arm, London Co-Investment Fund, and Beacon Capital. Flavia spent the last two years and a half at Silicon Valley Bank as Vice-President in the Early-Stage Practice, working with some of the most exciting technology companies in technology. Flavia is a qualified solicitor by background, working on becoming a chartered accountant with ACCA, with a passion for innovation and entrepreneurship.
James Gibson
Head of Growth
James uses his years of experience to help Juice portfolio companies to both maximise the performance of their user acquisition efforts and navigate the digital marketing ecosystem. He is also a member of Velocity Juice's Credit Committee. Prior to joining Velocity Juice, James held senior digital marketing roles at an international gaming company and also a fintech scale-up. Outside of work, James is very much focussed on his family whilst also running and playing football when time allows.
THE TALENTED AND DIVERSE TEAM YOU GET TO WORK WITH WHEN YOU’RE FUNDED BY JUICE
Fraser Duncan
NED
Fraser Duncan joined Nomura’s Principal Finance Group in 1997 as Portfolio Finance Director, managing the group’s spin-out to Terra Firma Capital Partners. After leaving Terra Firma in 2009, Fraser has since co-founded restaurant and drinks businesses and has active investments in a number of subscription-based online start-ups.
Delilah Saxena
Business Development Executive
Delilah predominantly works on the marketing for Juice itself as well as being on the search for ambitious D2C businesses that would benefit from Velocity Juice’s transformative funding products. Prior to this, she was the Marketing Manager for a number of other digital businesses (ecommerce, property, and gaming). In her spare time, she loves to DJ, and spend time with family and friends.
Marco Baccanello
NED
Marco Baccanello started his career with PWC in London before postings to South Africa and Silicon Valley. Marco then embarked on an entrepreneurial career, advising, and managing a number of businesses with a focus on early-stage financing needs and growth strategy. More recently, Marco initiated the launch of Play Ignite, a lending platform for mobile games.
