FAQs
GENERAL
We help digital companies scale faster by offering flexible funding with no equity dilution. Whether you have a subscription, eCommerce, gaming, app-based, affiliate or B2B model, get in touch to see how we can support you with flexible funding for your digital marketing, inventory or TV advertising needs.
This is a form of financial lending where you can withdraw funds, repay, and withdraw again. This enables founders to have more control over their capital and access substantially more than many other lenders in the market.
Unlike a term loan, which you can only access once, a revolving credit facility can be paid and accessed multiple times over a 24-month term. Thus providing you more capital than any other lender in the market.
Eg. a £100k facility which you can drawdown a third each month will provide founder with over £360k of drawdown capital over the first 12 months.
ELIGIBILITY
We need to see at least 2 months’ worth of financing ad marketing data. Typically you need to be spending a minimum of £10K on digital advertising and receiving a minimum of £20K in monthly revenues (2x ROAS).
You will be charged an interest rate, varying between 1%-2.5%. This interest rate is dependent upon the strength of your marketing and financial data.
APPLICATION PROCESS
Your business will qualify for Juice if you are generating £20,000+ in monthly revenues, and it is recommended that you are spending £10,000+. See eligibility section for more information.
You can apply via our online platform. The first step is to connect us to your marketing data (e.g., Shopify, Facebook, Google), and send over some of your financial documents and spreadsheets.
The process of getting approved can take no longer than 24 hours. For larger credit facilities, we may need to put security arrangements in place, and get external validation for our credit underwriting.
Regardless of your ambitions and facility size, we’ll support you through the entire process and get you funded as efficiently and quickly as possible.
WITHDRAWING/ACCESSING FUNDS
Once the facility has been approved, funds will be immediately loaded onto your Juice card for you to start spending. You’ll be notified about the update via email.
At the beginning of every month you can decide what amount of capital you’d like to access (subject to interest). You can still request additional capital throughout the month, with this becoming available to you in the first week of the month.
Absolutely. As your business grows, we’ll support your acceleration by giving you the opportunity to increase the size of your facility, up to £8,000,000. We can process these requests at any point during the month.
INTERNAL MARKETING SUPPORT
We’ll provide you with your own marketing specialist, who will help you maximise the efficiency of your digital marketing spend and help you optimise your user acquisition efforts.
As part of our partnership, we’ll give you free marketing and branding strategy sessions, plus we’ll give you access to our trusted network of partners, who can provide support or consultancy in technology, digital marketing and advertising at discounted rates.
Our specialists will host bi-weekly performance sessions with you and your team, providing an in-depth analysis of your marketing data across different platforms.
REPAYMENT
Our solutions provide companies with scalable credit lines, ranging from £100K-£8M, at an interest rate varying between 1%-2.5% per calendar month.
We have different ways in which we can structure our facilities, dependant on your financial needs. We offer interest-only periods, between 3-12 months on capital drawdowns. Our typical terms involve a 90-day payback period, where you must repay what was loaned to you after 3 months.
Regarding interest rates, you pay back interest for outstanding amounts at the end of each month until the third month, when the principal amount that was drawdown in month 1 is due back.
You can pay back funds via bank transfer to Juice’s bank account which will be provided in your loan documents. We also provide an option to have a virtual sweep account, where digital revenues are automatically accumulated. We will retain any principal interest payments due on the specific payment schedule that has already been agreed and clarified in your loan documentations.
A sweep account is a digital account, created in the name of the company, which you can view and access through Velocity Juice’s client portal. This account is connected to your company’s payment gateway (e.g., Stripe, WooCommerce, PayPal). You will have the option to authenticate and connect your accounts to our sweep account.
In our sweep account, we will also debit the funds you wish to drawdown for your digital marketing or other financial needs that has already been agreed between your company and Juice.
Late penalty fees may be applicable if you are unable to repay funds.
Depending on the size of the credit facility in place, we could ask for security over the company. This could be a floating charge or debenture over the business. Normally we would only require a floating charge over the company’s bank account to enable Juice to collect required payments of interest and principal on the schedule provided. We will not ask for any personal guarantees or security over personal assets.
OTHER
We are committed to bringing flexibility and scalability for all businesses. If there are valid reasons as to why this is the case then we will do our best to provide you with a longer repayment window.
