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Measuring TV advertising ROI as a business.

TV advertising is a great investment for many businesses and it still plays an essential role within many company’s marketing strategy. Considering

Flicking through TV advertisments.

Is TV Advertising Dead?

Today, there’s a lot of discourse that suggests TV advertising isn’t as popular an advertising medium as it used to due to


Digital advertising plays a fundamental role in a business’ marketing strategy, with platforms such as Facebook, Google, and Instagram amongst the most

A person types on a computer.

In short, inventory management can be defined as ‘sourcing, storing, and selling inventory’. So, why is inventory management important for ecommerce businesses

Person researching on tablet

Scaling your own ecommerce business, or any business for that matter, can be a daunting prospect. However, scaling is an essential step

A laptop screen with a graph

When compared to traditional channels of advertising, such as direct mail, billboards, and magazines, the use of digital advertising is relatively new,

how to measure customer lifetime value

Often considered an essential element of understanding your businesses profitability – working out costumer lifetime value (LTV) can offer a benchmark when

4 Steps to Creating Loyal Customers

Creating loyal customers is a vital part of establishing and marketing your business. Not only does it give you a steady flow

Target Audience

Understanding your target audience is vital to marketing your product or service. Why? By knowing exactly who you’re targeting, you can shape



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