Dot Matrix


A person types on a computer.

In short, inventory management can be defined as ‘sourcing, storing, and selling inventory’. So, why is inventory management important for ecommerce businesses

Person researching on tablet

Scaling your own ecommerce business, or any business for that matter, can be a daunting prospect. However, scaling is an essential step

A laptop screen with a graph

When compared to traditional channels of advertising, such as direct mail, billboards, and magazines, the use of digital advertising is relatively new,

how to measure customer lifetime value

Often considered an essential element of understanding your businesses profitability – working out costumer lifetime value (LTV) can offer a benchmark when

4 Steps to Creating Loyal Customers

Creating loyal customers is a vital part of establishing and marketing your business. Not only does it give you a steady flow

Target Audience

Understanding your target audience is vital to marketing your product or service. Why? By knowing exactly who you’re targeting, you can shape

Business Branding Tips

Your brand isn’t just a logo and colours. It’s not just the fonts you use. It’s your business’s whole personality. It encapsulates

What Is Equity Dilution?

Equity dilution occurs when a company (usually a startup) issues new shares to investors, which in turn decreases equity ownership for existing

The Funding Gap; Why Startups Struggle When Trying To Scale

Starting a business may be easy, but scaling it is always the most difficult part. Statistically, an overwhelming majority of startups fail



Scroll to Top