Marketing

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How To Manage Your Ecommerce Inventory

In short, inventory management can be defined as ‘sourcing, storing, and selling inventory’. So, why is inventory management important for ecommerce businesses and how do you manage your ecommerce inventory? Inventory management is essential for an ecommerce business to establish how much stock you have, when you need to order more stock to meet demand, …

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How To Measure Your Digital Advertising

When compared to traditional channels of advertising, such as direct mail, billboards, and magazines, the use of digital advertising is relatively new, with the first online advertisement appearing in 1994. Since then, digital advertising has become a fundamental part of marketing strategy, allowing marketers to become more focused and strategic. It can be a challenge …

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how to measure customer lifetime value

How to Measure Customer Lifetime Value

Often considered an essential element of understanding your businesses profitability – working out costumer lifetime value (LTV) can offer a benchmark when assigning ad spends and target customer acquisition cost in digital marketing campaigns. Before measuring your customer lifetime it’s important to understand exactly what LTV is. Put simply, customer lifetime value is a metric …

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Target Audience

The Complete Guide to Understanding Your Target Audience

Understanding your target audience is vital to marketing your product or service. Why? By knowing exactly who you’re targeting, you can shape and hone your marketing content so that it resonates with that specific group of potential customers, increasing the chance of them engaging with your business and purchasing your products or services.  This is …

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The Funding Gap; Why Startups Struggle When Trying To Scale

The Funding Gap; Why Startups Struggle When Trying To Scale 

Starting a business may be easy, but scaling it is always the most difficult part. Statistically, an overwhelming majority of startups fail to scale-up successfully and there are a number of factors which contribute to this scale-up struggle. A common reason startups fail to scale is down to the funding gap – the amount of …

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How To Prepare A Business For Series A

How To Prepare Your For Series A

How To Prepare Your Business For Series A?Series A is undertaken for developing a scalable and sustainable business. Startups undertake series A for the purpose of financing and capital raising. Usually, it is the second stage of financing for startups.To prepare for the series, the following steps must be considered for a good outcome:Step 1: Write up a business plan, considering the financial forecasts grounded in the performance to date. This plan must be double-checked by any other founder of a startup, any investor, or accountant for the reason of checking numbers.Step 2: Search for a suitable investor for your business. An investor identified must be keen to invest in your company or industry type, having the necessary funds to invest at your required level of business.Step 3: Paperwork must be completed, related to the registration of the company, corporate structure, IP-related legal documents, liabilities of the company, shared ownership, and related to regulatory compliance. All these documents must be prepared for the purpose of due diligence for the investor.Step 4: Reach out to the investor for the purpose of initial meetings. This must be accomplished by providing an executive summary of the business to the investor. One thing to keep in mind is that emails based on persistent follow-ups may work out, but if one asks for warm introductions it is much better. It’s even better if one has created an investor network by this point, as generic emails won’t make a better pitch line to investors.Step 5: Narrow down the list of investors one wants for negotiation purposes. At least two should have options that are open, as it will help with comparing terms later on in selecting a more suitable optionStep 6: Engage with a venture capital lawyer. It is an important step, as they have the expertise you need to draw up contracts, make agreements for business valuation, negotiating i investment terms and setting up term sheets between both parties involvedBottom line: In preparing for series A, it should be kept in mind that as it is about the first time of developing a scalable business, one must have solid preparation of showing evidence about their attitude of task-oriented behavior, as well as the facts and figures to help reflect growth potential for investment return. This will all help in influencing the investor in funding your business.

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