Mastering the Build Up to Black Friday - A Comnprehensive Guide

Maximising Black Friday Cyber Monday Success: Final Preparations for eCommerce Businesses

Welcome back to our series on mastering Black Friday Cyber Monday (BFCM) for your eCommerce business. In this crucial second instalment, we’ll delve deep into the strategic preparations necessary in the immediate week(s) prior to BFCM. These preparations are the linchpin to a successful BFCM period, ensuring you navigate the surge of sales and customer demands with finesse and precision.

Unlocking Ecommerce Success: 5 Ways to Leverage Large Language Models

In the fast-paced world of ecommerce, staying ahead of the curve is crucial. As an ecommerce business owner, you’re always on the lookout for innovative ways to scale your business, improve customer experience, and streamline operations. One emerging technology that’s making waves in the ecommerce industry is Large Language Models like ChatGPT. These AI models can revolutionize the way you do business. Here’s how:

The Way We Buy Products and How Social Live Shopping is Here to Stay

In today’s digital age, the convergence of e-commerce and live-streaming technology has given birth to a new phenomenon: live e-commerce. This innovative approach to online shopping allows businesses to engage with customers in real-time, providing interactive experiences and seamless purchasing opportunities. As a result, it is the fastest-growing trend in e-commerce in the APAC region, …

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Key Digital Advertising Metrics To Measure

Digital advertising plays a fundamental role in a business’ marketing strategy, with platforms such as Facebook, Google, and Instagram amongst the most popular platforms for digital advertising. In fact, ‘94% of marketers use Facebook advertising’, with around ‘3 million businesses’ using Facebook for marketing purposes. There are various metrics within digital advertising that you can …

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How To Manage Your Ecommerce Inventory

In short, inventory management can be defined as ‘sourcing, storing, and selling inventory’. So, why is inventory management important for ecommerce businesses and how do you manage your ecommerce inventory? Inventory management is essential for an ecommerce business to establish how much stock you have, when you need to order more stock to meet demand, …

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How To Measure Your Digital Advertising

When compared to traditional channels of advertising, such as direct mail, billboards, and magazines, the use of digital advertising is relatively new, with the first online advertisement appearing in 1994. Since then, digital advertising has become a fundamental part of marketing strategy, allowing marketers to become more focused and strategic. It can be a challenge …

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how to measure customer lifetime value

How to Measure Customer Lifetime Value

Often considered an essential element of understanding your businesses profitability – working out costumer lifetime value (LTV) can offer a benchmark when assigning ad spends and target customer acquisition cost in digital marketing campaigns. Before measuring your customer lifetime it’s important to understand exactly what LTV is. Put simply, customer lifetime value is a metric …

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