Today, there’s a lot of discourse that suggests TV advertising isn’t as popular an advertising medium as it used to due to the shift in people watching less live television and more on streaming platforms such as Netflix, contributing to the narrative that TV advertising is dead. However, the facts are different. As of July …
Digital advertising plays a fundamental role in a business’ marketing strategy, with platforms such as Facebook, Google, and Instagram amongst the most popular platforms for digital advertising. In fact, ‘94% of marketers use Facebook advertising’, with around ‘3 million businesses’ using Facebook for marketing purposes. There are various metrics within digital advertising that you can …
In short, inventory management can be defined as ‘sourcing, storing, and selling inventory’. So, why is inventory management important for ecommerce businesses and how do you manage your ecommerce inventory? Inventory management is essential for an ecommerce business to establish how much stock you have, when you need to order more stock to meet demand, …
Scaling your own ecommerce business, or any business for that matter, can be a daunting prospect. However, scaling is an essential step for all businesses, so that your business is able to handle an ‘increase in sales, work, or output in a cost effective manner’. There isn’t a one-size-fits-all method when it comes to scaling, …
When compared to traditional channels of advertising, such as direct mail, billboards, and magazines, the use of digital advertising is relatively new, with the first online advertisement appearing in 1994. Since then, digital advertising has become a fundamental part of marketing strategy, allowing marketers to become more focused and strategic. It can be a challenge …
Often considered an essential element of understanding your businesses profitability – working out costumer lifetime value (LTV) can offer a benchmark when assigning ad spends and target customer acquisition cost in digital marketing campaigns. Before measuring your customer lifetime it’s important to understand exactly what LTV is. Put simply, customer lifetime value is a metric …
Creating loyal customers is a vital part of establishing and marketing your business. Not only does it give you a steady flow of repeat business, it also helps you build a team of brand ambassadors. This is a great organic tool for growth. 81% of people trust recommendations from friends or family over a business, …
Understanding your target audience is vital to marketing your product or service. Why? By knowing exactly who you’re targeting, you can shape and hone your marketing content so that it resonates with that specific group of potential customers, increasing the chance of them engaging with your business and purchasing your products or services. This is …
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Your brand isn’t just a logo and colours. It’s not just the fonts you use. It’s your business’s whole personality. It encapsulates the experience and quality that users expect from your product or service. It’s what everyone says and thinks about your business when you’re not around. Think of the most successful companies in the …
Equity dilution occurs when a company (usually a startup) issues new shares to investors, which in turn decreases equity ownership for existing shareholders. With more shares in the hands of more people, each existing holder owns a smaller or diluted percentage of the business. Just as a drink becomes less concentrated when water is added, …
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