Marketing

Metrics.

Key Digital Advertising Metrics To Measure

Digital advertising plays a fundamental role in a business’ marketing strategy, with platforms such as Facebook, Google, and Instagram amongst the most popular platforms for digital advertising. In fact, ‘94% of marketers use Facebook advertising’, with around ‘3 million businesses’ using Facebook for marketing purposes. There are various metrics within digital advertising that you can …

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How To Manage Your Ecommerce Inventory

In short, inventory management can be defined as ‘sourcing, storing, and selling inventory’. So, why is inventory management important for ecommerce businesses and how do you manage your ecommerce inventory? Inventory management is essential for an ecommerce business to establish how much stock you have, when you need to order more stock to meet demand, …

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How To Measure Your Digital Advertising

When compared to traditional channels of advertising, such as direct mail, billboards, and magazines, the use of digital advertising is relatively new, with the first online advertisement appearing in 1994. Since then, digital advertising has become a fundamental part of marketing strategy, allowing marketers to become more focused and strategic. It can be a challenge …

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how to measure customer lifetime value

How to Measure Customer Lifetime Value

Often considered an essential element of understanding your businesses profitability – working out costumer lifetime value (LTV) can offer a benchmark when assigning ad spends and target customer acquisition cost in digital marketing campaigns. Before measuring your customer lifetime it’s important to understand exactly what LTV is. Put simply, customer lifetime value is a metric …

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Target Audience

The Complete Guide to Understanding Your Target Audience

Understanding your target audience is vital to marketing your product or service. Why? By knowing exactly who you’re targeting, you can shape and hone your marketing content so that it resonates with that specific group of potential customers, increasing the chance of them engaging with your business and purchasing your products or services.  This is …

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